Clik here to view.
Reputation Management – Foresight is the Best Medicine
Reputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates. While consumers do...
View ArticleClik here to view.
Building Credibility as an Expert
As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything...
View ArticleClik here to view.
Managing Your Online Reputation
Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a...
View ArticleClik here to view.
Purifying Your Online Reputation
In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your...
View ArticleClik here to view.
Binding Your Social Media Marketing With Social Proof
Whether you know it or not, social proof is an extraordinarily important part of your business’s success. It is what cements your business with your clients and prospective clients. It is what affirms...
View ArticleClik here to view.
How Effective Are Online Customer Reviews?
In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service...
View ArticleClik here to view.
Incorporating Reviews Into Your Social Media Strategy
It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews...
View ArticleClik here to view.
Using LinkedIn to Give You Expert Status
Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the...
View ArticleClik here to view.
Customer Experience Management – Developing Consumer Advocates
How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to...
View ArticleClik here to view.
Engaging Your Clients Through Social Media
At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that...
View ArticleClik here to view.
Learning to Like Criticism
No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. If you want to advance, you need to...
View ArticleClik here to view.
The Importance of Your Twitter Profile Photo
Twitter can be an extremely lucrative and effective social media tool for your business, if you leverage it correctly. It goes without saying that your profile details, including your photo, are...
View ArticleClik here to view.
Why Marketers Should Concentrate on Brand Advocates
There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are...
View ArticleClik here to view.
Google Rank Versus Google Authorship
You may or may not understand the difference between Google rank and Google authorship. One thing that is for certain is that they are not the same thing. There are differences and they are worth...
View ArticleClik here to view.
Is Bad Customer Service Killing Your Business?
Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the...
View ArticleClik here to view.
How Important is Trust in Your Business?
Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it...
View ArticleClik here to view.
Your Structure of Influence Through Social Media
Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social...
View ArticleClik here to view.
Why Building Trust is a Must for Your Online Business
With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you...
View ArticleClik here to view.
Why You Should Brand Yourself
Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s...
View ArticleGetting Your LinkedIn Connections to Trust You
It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into...
View Article
